Category Archives: Awards

This Year’s Beer Competition Season (So Far!)

We like heavy metal. And we’re not talking about that music with the double bass and the piercing vocals and the propensity to cause massive headaches. No, we’re talking about the heavy metals of chemistry. Because we’re nerds like that – especially Brewmaster Marc Gottfried. But nerds are in right now, so it’s all cool. Speaking of cool and heavy metal, we won what basically amounts to a stein full of medals this beer competition season, which is pretty cool if you ask us. Continue reading

Gold Medal Goes to New Krӓftig Light Beer

ST. LOUIS – June 6, 2013 – The North American Beer Awards (NABA), held last weekend in Idaho Falls, ID, is this continent’s most prestigious beer judging competition. In the American-style light beer category – representing the largest brands in the industry – first place was awarded to Krӓftig light, brewed by St. Louis-based William K Busch Brewing Company. Brewed for pure flavor under the German Beer Purity Law, or Reinheitsgebot, Krӓftig light bested second place Michelob Ultra and third place Budweiser Select. The biggest brands, Bud Light, Miller Lite and Coors Light, did not place.

“Kräftig lager and Kräftig light were created as a testament to St. Louis’ respect for the way Germans brew their beer,” said William (Billy) Busch. “We are truly honored by the North American Beer Association’s decision to award Krӓftig light with gold in this highly competitive category.”

Judges at the annual NABA sanctioned beer awards include brew masters from major national breweries as well as experts from small, independent breweries. Also judging are beer journalists and certified judges. Evaluation and judging of beers are conducted in sessions which lead to the award of Gold, Silver and Bronze medals. Since 1997, hundreds of competitors have participated.
Judging is performed in a blind format competition with beers poured in a separate room and provided to the judges in style flights. Judging in teams of four, minimum, the judges rank order the top three beers and in some instances award honorable mentions.

Kräftig light is the only premium, domestic light beer brewed in accordance with Reinheitsgebot (RHINE-heights-geh-boat), the German Beer Purity Law that requires only four ingredients be used in the brewing process – water, barley-malt, yeast and hops.

“The pure flavor and crisp finish of Kräftig lager and Kräftig light can only be accomplished through Reinheitsgebot. This award from the NABA, along with other recent accolades, is proof that Reinheitsgebot produces pure flavor,” commented Marc Gottfried, head brew master.

In addition to gold at the NABA, Kräftig lager was awarded 96 points out of 100 possible by Draft Magazine in its Draft Review section – the highest rating in the 2013 April issue. Kräftig lager also received both the silver medal for “Best of Show” and gold medal for “International Lager”, while Kräftig light earned the top honor awarded in the “American Light Lager” category during the 4th Annual Denver International Beer Competition, held April 13-14, 2013.

During the company’s first year in production, Kräftig lager and Kräftig light also received three prestigious industry awards – a Gold Medal in the “American Light” category at the U.S. Open Beer Championship, a People’s Choice Award at the Missouri Brewfest and a Bronze Medal in the “American Lager” category at the Los Angeles International Commercial Beer Competition.

For more information about Kräftig, please visit www.Kraftig.com or http://www.youtube.com/EnjoyKraftig.

About William K Busch Brewing Company

The William K Busch Brewing Company was established in 2011 by William K Busch, whose family legacy in the beer business dates back to the mid-1800’s when Adolphus A Busch opened a small brewery in St. Louis, Missouri. With its two brands, Kräftig Lager and Kräftig Light, this St. Louis-based company is not associated with ABInBev or any of its affiliates, and begins a new chapter in the Busch family brewing story. For more information, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.

New Accolades for William K Busch Brewing Company’s Kräftig

ST. LOUIS – May 1, 2013 –The William K Busch Brewing Company continues to stack up awards with its German purity-brewed, American-made brands, Kräftig lager and Kräftig light.

Kräftig lager was awarded 96 points out of 100 possible by Draft Magazine in its Draft Review section – the highest rating in the April issue – but the praise didn’t stop there. During the 4th Annual Denver International Beer Competition, held April 13-14, Kräftig lager received both the silver medal for “Best of Show” and gold medal for “International Lager”, while Kräftig light earned the top honor awarded in the “American Light Lager” category.

Draft Magazine described Kräftig lager in terms that, well, make you thirsty: “Delicate, sweet bready grains reach from this beer’s creamy head up to the nose … Punctuated by an extremely snappy, balanced finish, Kräftig is a shining example of the style from sip to swallow.”

What sets Kräftig lager and Kräftig light apart from other brands is Reinheitsgebot (RHINE-heights-geh-boat), the German Beer Purity Law that requires only four ingredients be used when brewing beer – water, barley-malt, yeast and hops. It’s the way that William K Busch Brewing Company brews its beers to ensure pure flavor.

Kräftig lager and Kräftig light also received three prestigious industry awards in 2012 – a Gold Medal in the “American Light” category at the U.S. Open Beer Championship, a People’s Choice Award at the Missouri Brewfest and a Bronze Medal in the “American Lager” category at the Los Angeles International Commercial Beer Competition.

For more information about Kräftig, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.

About William K Busch Brewing Company
The William K Busch Brewing Company was established in 2011 by William K Busch, whose family legacy in the beer business dates back to the mid-1800’s when Adolphus A Busch opened a small brewery in St. Louis, Missouri. With its two brands, Kräftig Lager and Kräftig Light, this St. Louis-based company is not associated with ABInBev or any of its affiliates, and is the new chapter in the Busch family brewing story. For more information, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.

Kräftig Light Goes for the Gold

While America’s best athletes compete for the top spot on the winner’s podium, one of America’s best beers just snagged a gold medal of its own. More than 1,650 beers in 65 different categories entered the recent United States Open Beer Championship, including beers from over 20 international breweries. When the dust settled and the judging was complete, Kräftig Light took home the gold medal in the competitive American Light category. It’s another big win at yet another major competition for St. Louis’ own William K Busch Brewing Company.

Kräftig Lager Wins Big

Kräftig Lager recently took home two awards. One was local and the other international, but both were a tribute to its superior quality and pure beer flavor. At the Missouri Brewfest, Kräftig Lager beat out every other beer present to win the coveted People’s Choice Award. And more recently, at the Los Angeles International Commercial Beer Competition, Kräftig Lager took home the bronze medal in the increasingly popular and always competitive American Lager category, which drew a large number of contenders, including beers from major brewers. Seems the panel of expert judges discovered what St. Louis- and Springfield-area beer drinkers already know: Kräftig Lager is a winner.

Vote of Confidence

Throughout the week, the St. Louis Business Journal asked online readers to vote for their favorite beer. And Kräftig fans enthusiastically responded.

According to the poll, Kräftig is the second most popular beer (not including the catch-all “Others” category), beating out several much larger national brands—in some cases, by a wide margin. That’s an impressive showing for a beer that’s only been on the shelves and in the bars for a short time.

“Clearly, we have enthusiastic fans out there who love our products and are willing to show their support,“ said William K Busch, chairman.

To everyone who participated in the poll, and to all those who continue to “vote” Kräftig in the stores and at the bars, our sincere thanks.

To see the full results, CLICK HERE