We know that looks aren’t everything, but they sure do help sometimes. That’s why we decided to make some changes to the packaging of Kräftig Light and Kräftig Lager.
The classic flavor of Kräftig needed a classic look to match. With its vintage-inspired design elements, our new packaging incorporates an authentic American aesthetic. We abandoned the dark green in favor of an overall lighter color scheme, alluding to the classically light yet flavorful character of our beers.
Kräftig Lager and Kräftig Light are two distinct beers and we wanted our packaging designs to reflect that. Whereas our iconic green makes an appearance in the Lager’s packaging, a touch of gold appears alongside the new silver and white coloring of Kräftig Light. This is a celebration of our industry accolades throughout the years and needless to say, we think gold looks good on us.
The new packaging also features our founder’s heritage story to demonstrate the origins of our unwavering commitment to quality. With our new look, we hope to remind people why they fell in love with beer in the first place. We haven’t changed our recipe. We haven’t added or taken out anything. It’s that same classic flavor you remember, proving once and for all that good beer doesn’t need to be complicated.
It’s time to get back to beer and drink Kräftig. It’s time to drink real American lager.