Kräftig Blog

5 Reasons Why Kräftig Beers Are Resolution-Friendly

Happy 2017! If you’re like one of the millions of people out there, you’ve probably come up with some resolutions that you’d like to stick to this year. Maybe you’re going to lose some weight or become more fit and active. Perhaps you want to simply become healthier and happier in the New Year and beyond. Guess what? You don’t have to worry about your love for Kräftig derailing your New Year’s health resolutions!

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Host a Kräftig Holiday Dinner Party!

Have the most wonderful time this holiday season by including Kräftig in your dinner party plans! Whether your guests will be showing up in ugly sweaters or sharp suits and dashing dresses, we’ve found some great ways for you to include your favorite beer into this season’s holiday bashes. Read on for our tips on how to host a Kräftig holiday dinner party!

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Old Newsboys Day

The greater St. Louis area will be a little greener on Thursday, November 17, as thousands of volunteers put on their bright green aprons and take to the streets for the 60th annual Old Newsboys Day. In their hands, they hold a special edition newspaper, written by local high school students and sold for the benefit of children in need. Purchase your special edition paper and be a part of this influential tradition helmed by the St. Louis Post-Dispatch.

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Get Your Kräftig Oktoberfest Mug and Enjoy the Refill Deal!

Have you ever wanted to enjoy the pure taste of Kräftig draught at a great price? What if a unique keepsake were thrown in for good measure? Now you can enjoy Kräftig Light the entire month of “Oktober” by purchasing your first “green mug” full of beer – with refills at a lower price! It’s easy: plan to visit one of our participating retailers, purchase that first beer served in your very own Kräftig mug, kick back, and let your “mug runneth over” all month long.

The exclusive Kräftig Oktoberfest mug will be available at the following locations for the entire month of October:

  • Hessler’s Pub and Grill
  • Mike Duffy’s – Clayton
  • Mike Duffy’s – Kirkwood
  • Weber’s Front Row – Arnold
  • Weber’s Front Row – Webster
  • Trainwreck Saloon in Manchester
  • Llywelyn’s Pub in Soulard
  • Hammerstone’s
  • Helen Fitzgerald’s Restaurant and Pub
  • Syberg’s – Chesterfield
  • Syberg’s – Westport

Be sure to get your very own Kräftig Oktoberfest mug at these fine establishments and enjoy the refill deal all October long. Don’t forget to share your photos with us on our Facebook page – we love seeing our fans enjoying our beer!

Get Your Taste Buds Ready for Oktoberfest This Weekend!

It’s the most wonderful time of the year! Fall is finally here, and while everyone else is raving about infinity scarves, sweater weather, and pumpkin spiced-everything, we at Kräftig are excited about one fall event that we always look forward to – Oktoberfest! After all, what’s more festive than German food, pumpkins, and, of course, enjoying the best beers around (especially ours)?

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May Events

Friday, May 1st
Schneithorst’s: 6-7pm
Fenton Bar & Grill: 7:30-8:30pm
TGI Fridays (Downtown): 6-7pm
TGI Fridays (Fairview): 7:30-8:30pm
Gateway Motorsports Park: 9-11pm

Saturday, May 2nd
America’s Tavern At The Union House: 5-6pm
Tigin Irish Pub: 6:30-7:30pm

Thursday, May 7th
Circle 7 Ranch: 7:15-8:15pm
Southtown Pub: 9-10pm

Friday, May 8th
Trainwreck Saloon (Westport): 6-7:30pm
Buffalo Wild Wings (Kirkwood): 6-7pm
Buffalo Wild Wings (Fenton): 7:30-8:30pm
Buffalo Wild Wings (South County): 9-10pm

Saturday, May 9th
Shop n’ Save (S. Lindbergh): 12:30-2:30pm
Friar Tuck (Watson): 1-3pm

The Tap Restaurant & Brewery: 6-7:30pm
Buffalo Wild Wings (Ballwin): 6:30-7:30pm
Buffalo Wild Wings (Brentwood): 8-9pm

Friday, May 15th
Shop n’ Save (Festus): 4-6pm

Saturday, May 16th
Hammerstone’s: 12-2pm
Paddy O’s: 11:30am-1pm

Thursday, May 21st
Schnucks (Arnold): 4-6pm

Friday, May 22nd
Shop n’ Save (Gravois Bluffs): 4-6pm
Dierbergs (Arnold): 4-6pm
Dierbergs (Marketplace): 4-6pm
Randall’s (Manchester): 4-6pm

Frankie G’s Bar & Grill: 6:30-7:30pm
Pub 231: 8-9pm
Buffalo Wild Wings (Creve Coeur): 6:30-7:30pm
Buffalo Wild Wings (Chesterfield): 8-9pm

Saturday, May 23rd
Schnucks (Washington): 12-2pm
Dierbergs (Oakville): 12-2pm
Shop n’ Save (Kirkwood): 12:30-2:30pm

Buffalo Wild Wings (O’Fallon): 6pm -7pm
Buffalo Wild Wings (St. Peters): 7:30-8:30pm
Buffalo Wild Wings (St. Charles): 9-10pm

Saturday, May 30th
Shop n’ Save (O’Fallon, Mexico Loop): 12:30-2:30pm

April Events

Friday, April 3rd
Mike Duffy’s Pub & Grill (Kirkwood): 6:30pm-7:30pm
Llywelyn’s Pub (Winghaven): 8:30pm-9:30pm
Massa’s (Winghaven): 10pm-11pm
Gateway Motorsports Park: 9pm-11pm

Saturday, April 4th
Friar Tuck (Gravois Bluffs): 1pm-3pm
Randall’s (Manchester): 2pm-4pm

Llywelyn’s Pub (St. Charles): 2pm-4pm
Fenton Bar & Grill: 7:30pm-8:30pm
John P. Fields: 9pm-10pm

Friday, April 10th
Schnucks (Culinaria): 4pm-6pm

The Local House: 7:30pm-8:30pm
Hessler’s Pub & Grill: 9pm-10pm

Saturday, April 11th
E.L. Flanagan’s: 8:30pm-10pm

Monday, April 13th
Wheelhouse (Downtown): 1pm-2pm
Kilroy’s: 2:15pm-3:15pm

Wednesday, April 15th
Mike Duffy’s Pub & Grill (Richmond Heights): 9pm-10:30pm

Thursday, April 16th
Dierbergs (McKenzie Point): 4pm-6pm

The Tick Tock Tavern: 7pm-8:30pm

Friday, April 17th
Shop n’ Save (Festus): 4pm-6pm

TGI Friday’s (St. Charles): 6pm-7pm

Saturday, April 18th
Hammerstone’s: 4pm-5pm
Tucker’s Place (Soulard): 5:30pm-6:30pm

Friday, April 24th
TGI Friday’s (Creve Coeur): 6pm-7pm
TGI Friday’s (South County): 7:30pm-8:30pm

Saturday, April 25th
Two Shamrock’s: 7:30pm-8:30pm
Side Pockets: 9pm-10pm

March Events

Friday, March 13th
Schnucks Oakville: 4pm – 6pm
Dierbergs Zumbehl: 4pm – 6pm

Tony’s on Top: 10:30pm – 11:30pm
Quintessential: 11:30pm – 12:30am

Saturday, March 14th
Dierbergs Marketplace: 12pm – 2pm
Dierbergs Florissant: 12pm – 2pm
Sam’s Club Kirkwood: 11am – 3pm

1860’s: 1:30pm – 2:30pm
Hammerstones: 3pm – 4pm
Tigin: 4:30pm – 5:30pm
Llywelyns Soulard: 6pm – 7pm
Wheelhouse downtown: 7:30pm – 8:30pm
Two Shamrock’s : 4pm – 5pm
The Tap: 5:30pm – 6:30pm
Tilted Kilt: 7pm – 8pm
Bar Louie Kirkwood: 3pm – 4pm
Mike Duffy’s Kirkwood: 6pm – 7pm
Llywelyns Webster: 4:30pm – 5:30pm
O Leary’s: 7:30pm – 8:30pm
Hessler’s Pub: 9pm – 10pm

Tuesday, March 17th
Tigin: 5pm – 6pm
Llywelyns Soulard: 3:30pm – 4:30pm
Pat Connolly’s: 2pm – 3pm
Llywelyns Winghaven: 6:30pm – 7:30pm
Two Shamrock’s: 5pm – 6pm
Llywelyns St. Charles: 3:30pm – 4:30pm
Helen Fitzgeralds: 2pm – 3pm

Thursday, March 19th
Timber Creek Grill: 6pm – 7:30pm
Sybergs Market: 4pm – 5pm
Sybergs O’Fallon Ill: 5:30pm – 6:30pm

Friday, March 20th
Dierbergs Mckenzie: 4pm – 6pm

Helen Fitzgerald’s: 4pm – 5pm
Sybergs Gravois: 5:30pm – 6:30pm
Circle 7 Ranch Beer Tournament

Saturday, March 21st
Dierbergs Southroads: 12pm – 2pm

Sybergs Chesterfield: 4pm – 5pm
Sybergs Dorsett: 5:30pm – 6:30pm

Sunday, March 22nd
Circle 7 Ranch: 1pm – 2:30pm

Thursday, March 26th
Babylon: 6:30pm – 8pm

Friday, March 27th
Shop n’ Save Dardenne Prarie: 4pm – 6pm
Shop n’ Save Kirkwood: 4pm – 6pm
Shop n’ Save Harvester: 4pm – 6pm
Shop n’ Save Maplewood: 4pm – 6pm

Tom’s Bar & Grill: 9:30pm – 10:30pm
Llywelyn’s CWE: 8pm – 9pm

Saturday, March 28th
Shop n’ Save Lindbergh: 12pm – 2pm

Mr. Lucky’s: 9pm – 10pm
Side Pockets: 10:30pm – 11:30pm

The Awards Continue to Foam Over for Kräftig Light

ST. LOUIS – As summer rolls on, so do the accolades for the William K Busch Brewing Company’s Krӓftig light brand. German purity-brewed, American made Krӓftig light took home the “American Light Lager” gold medal for the second consecutive year in the United States Open Beer Championship, held in Atlanta, GA.

This was a truly global test for the St. Louis company’s brands. More than 20 international brewing companies entered more than 2,500 beers in the competition. Judges hailed from England, Canada and the United States.

“I can’t emphasize enough how much it means to win back-to-back gold,” commented Marc Gottfried, head brewmaster. “The vision and leadership of our founder, Billy Busch, is taking Krӓftig to exciting new places.”

Kräftig light’s winning flavor is the result of a brewing process following the German Beer Purity Law of Reinheitsgebot (RHINE-heights-geh-boat), Reinheitsgebot requires only four ingredients be used when brewing beer – water, barley-malt, yeast and hops.

In addition to consecutive gold medals the past two years at the U.S. Open Championship, Krӓftig light won the gold medal in the 2013 North American Beer Awards (NABA) in May.

For more information about Kräftig, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig .

About William K Busch Brewing Company

The William K Busch Brewing Company was established in 2011 by William K Busch, whose family legacy in the beer business dates back to the mid-1800’s when Adolphus A Busch opened a small brewery in St. Louis, Missouri. With its two brands, Kräftig Lager and Kräftig Light, this St. Louis-based company is not associated with ABInBev or any of its affiliates, and begins a new chapter in the Busch family brewing story. For more information, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.

Gold Medal Goes to New Krӓftig Light Beer

ST. LOUIS – June 6, 2013 – The North American Beer Awards (NABA), held last weekend in Idaho Falls, ID, is this continent’s most prestigious beer judging competition. In the American-style light beer category – representing the largest brands in the industry – first place was awarded to Krӓftig light, brewed by St. Louis-based William K Busch Brewing Company. Brewed for pure flavor under the German Beer Purity Law, or Reinheitsgebot, Krӓftig light bested second place Michelob Ultra and third place Budweiser Select. The biggest brands, Bud Light, Miller Lite and Coors Light, did not place.

“Kräftig lager and Kräftig light were created as a testament to St. Louis’ respect for the way Germans brew their beer,” said William (Billy) Busch. “We are truly honored by the North American Beer Association’s decision to award Krӓftig light with gold in this highly competitive category.”

Judges at the annual NABA sanctioned beer awards include brew masters from major national breweries as well as experts from small, independent breweries. Also judging are beer journalists and certified judges. Evaluation and judging of beers are conducted in sessions which lead to the award of Gold, Silver and Bronze medals. Since 1997, hundreds of competitors have participated.
Judging is performed in a blind format competition with beers poured in a separate room and provided to the judges in style flights. Judging in teams of four, minimum, the judges rank order the top three beers and in some instances award honorable mentions.

Kräftig light is the only premium, domestic light beer brewed in accordance with Reinheitsgebot (RHINE-heights-geh-boat), the German Beer Purity Law that requires only four ingredients be used in the brewing process – water, barley-malt, yeast and hops.

“The pure flavor and crisp finish of Kräftig lager and Kräftig light can only be accomplished through Reinheitsgebot. This award from the NABA, along with other recent accolades, is proof that Reinheitsgebot produces pure flavor,” commented Marc Gottfried, head brew master.

In addition to gold at the NABA, Kräftig lager was awarded 96 points out of 100 possible by Draft Magazine in its Draft Review section – the highest rating in the 2013 April issue. Kräftig lager also received both the silver medal for “Best of Show” and gold medal for “International Lager”, while Kräftig light earned the top honor awarded in the “American Light Lager” category during the 4th Annual Denver International Beer Competition, held April 13-14, 2013.

During the company’s first year in production, Kräftig lager and Kräftig light also received three prestigious industry awards – a Gold Medal in the “American Light” category at the U.S. Open Beer Championship, a People’s Choice Award at the Missouri Brewfest and a Bronze Medal in the “American Lager” category at the Los Angeles International Commercial Beer Competition.

For more information about Kräftig, please visit www.Kraftig.com or http://www.youtube.com/EnjoyKraftig.

About William K Busch Brewing Company

The William K Busch Brewing Company was established in 2011 by William K Busch, whose family legacy in the beer business dates back to the mid-1800’s when Adolphus A Busch opened a small brewery in St. Louis, Missouri. With its two brands, Kräftig Lager and Kräftig Light, this St. Louis-based company is not associated with ABInBev or any of its affiliates, and begins a new chapter in the Busch family brewing story. For more information, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.

New Accolades for William K Busch Brewing Company’s Kräftig

ST. LOUIS – May 1, 2013 –The William K Busch Brewing Company continues to stack up awards with its German purity-brewed, American-made brands, Kräftig lager and Kräftig light.

Kräftig lager was awarded 96 points out of 100 possible by Draft Magazine in its Draft Review section – the highest rating in the April issue – but the praise didn’t stop there. During the 4th Annual Denver International Beer Competition, held April 13-14, Kräftig lager received both the silver medal for “Best of Show” and gold medal for “International Lager”, while Kräftig light earned the top honor awarded in the “American Light Lager” category.

Draft Magazine described Kräftig lager in terms that, well, make you thirsty: “Delicate, sweet bready grains reach from this beer’s creamy head up to the nose … Punctuated by an extremely snappy, balanced finish, Kräftig is a shining example of the style from sip to swallow.”

What sets Kräftig lager and Kräftig light apart from other brands is Reinheitsgebot (RHINE-heights-geh-boat), the German Beer Purity Law that requires only four ingredients be used when brewing beer – water, barley-malt, yeast and hops. It’s the way that William K Busch Brewing Company brews its beers to ensure pure flavor.

Kräftig lager and Kräftig light also received three prestigious industry awards in 2012 – a Gold Medal in the “American Light” category at the U.S. Open Beer Championship, a People’s Choice Award at the Missouri Brewfest and a Bronze Medal in the “American Lager” category at the Los Angeles International Commercial Beer Competition.

For more information about Kräftig, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.

About William K Busch Brewing Company
The William K Busch Brewing Company was established in 2011 by William K Busch, whose family legacy in the beer business dates back to the mid-1800’s when Adolphus A Busch opened a small brewery in St. Louis, Missouri. With its two brands, Kräftig Lager and Kräftig Light, this St. Louis-based company is not associated with ABInBev or any of its affiliates, and is the new chapter in the Busch family brewing story. For more information, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.

Kräftig Light Launches New Ad Campaign Focusing on German Brewing Process, Reinheitsgebot

Campaign Uses a Comedic Approach and Marks William K Busch Brewing Company’s First Endeavor in the Television Advertising Space

ST. LOUIS – April 2, 2013 – St. Louis residents can attest to the fact that you don’t have to speak German to enjoy German beer. This simple idea led to the creation of a newly integrated advertising campaign for the William K Busch Brewing Company launching in St. Louis this week. The campaign features the company’s Kräftig Light brand and includes updates to the Kräftig.com website, new billboards, radio and the company’s first television commercials.

The off-beat humor of the “purity brewed campaign” is targeted at the light beer drinking consumer and celebrates the brand’s authentic German roots with a distinct, new American attitude. The bold, fresh product imagery in the ads was shot in a hyper clean, white environment to reinforce the backbone of the brand message of “purity brewed American beer”.

“Kräftig Lager and Kräftig Light were created as a testament to St. Louis’ respect for the way Germans brew their beer,” said William K. Busch, president and chief executive officer. “Giving a nod to my German heritage, our products were given a German name and are brewed under the well-respected German beer purity law, Reinheitsgebot.”

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William K Busch Brewing Company Celebrates Strong First Year

Company’s Kräftig Lager and Kräftig Light Uniquely Brewed Under German Purity Law, Reinheitsgebot

ST. LOUIS – Nov. 14, 2012 – William K Busch Brewing Company celebrates its first anniversary this month with strong momentum as its Kräftig Light brand becomes the fastest growing premium light beer in the market, and company growth is estimated to have achieved one percent of the St. Louis market in just 12 months.

“My goal one year ago was to start a company that would keep the Busch family brewing legacy alive in St. Louis,” said William K. Busch, president and chief executive officer. “My family worked hard for 150 years to build and grow in this community and I couldn’t imagine it any other way.”

What sets Kräftig Lager and Kräftig Light apart from other brands in the industry is Reinheitsgebot (RHINE-heights-geh-boat), the German Beer Purity Law that is a tradition older than America. Created 500 years ago, Reinheitsgebot is the oldest consumer protection law in the world. Reinheitsgebot requires that only four ingredients be used when brewing beer – water, barley, yeast and hops, and it’s the way that William K Busch Brewing Company brews its beers to ensure pure flavor.

The Reinheitsgebot Purity Law is why Kräftig Lager and Kräftig Light have already won three prestigious industry awards in their first year – a Gold Medal in the American Light Category at the U.S. Open Beer Championship, a People’s Choice Award at the Missouri Brewfest, and a Bronze Medal in American Lager Category at the Los Angeles International Commercial Beer Competition.

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William K Busch Brewing Company Selects Fleishman-Hillard as its Primary Communications Agency

ST. LOUIS – Sept. 12, 2012 – William K Busch
Brewing Company, maker of Kräftig Lager and Kräftig Light, has announced St.
Louis-based Fleishman-Hillard International Communications will become its
primary agency for all brands. Effective immediately, Fleishman-Hillard will
manage all advertising, sales promotion, social media and public relations
support.

“By bringing advertising, PR and social media under one
roof, we will create more robust marketing campaigns and tell our story more
powerfully,” said William K Busch, president and chief executive officer.

Kräftig Lager and Kräftig Light are enjoyed throughout St.
Louis and Springfield, Illinois, and are brewed from the four primary
ingredients used for centuries under the German Beer Purity Law, also known as Reinheitsgebot
– pure water, barley malt, hops and yeast. No rice, corn or other added grains
are used in the brewing process to reduce costs or alter taste.

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Kräftig Light Goes for the Gold

While America’s best athletes compete for the top spot on the winner’s podium, one of America’s best beers just snagged a gold medal of its own. More than 1,650 beers in 65 different categories entered the recent United States Open Beer Championship, including beers from over 20 international breweries. When the dust settled and the judging was complete, Kräftig Light took home the gold medal in the competitive American Light category. It’s another big win at yet another major competition for St. Louis’ own William K Busch Brewing Company.

Kräftig Light River City Rumble Highlights

If you missed the Kräftig Light River City Rumble, you’re in luck. Just click on the image to the left to watch highlights of this exciting, first-of-its-kind boxing event matching a team of local firefighters and police officers against similar teams from across the country. Proceeds from the Kräftig Light  River City Rumble benefitted The BackStoppers and Responder Rescue, two important charities that help first responders and their families in the St. Louis area.

Kräftig Lager Wins Big

Kräftig Lager recently took home two awards. One was local and the other international, but both were a tribute to its superior quality and pure beer flavor. At the Missouri Brewfest, Kräftig Lager beat out every other beer present to win the coveted People’s Choice Award. And more recently, at the Los Angeles International Commercial Beer Competition, Kräftig Lager took home the bronze medal in the increasingly popular and always competitive American Lager category, which drew a large number of contenders, including beers from major brewers. Seems the panel of expert judges discovered what St. Louis- and Springfield-area beer drinkers already know: Kräftig Lager is a winner.

Kräftig Light Blues Riff

As a follow-up to the first Kräftig Light bass jam, here’s the second in our series of online, music-driven videos–providing further proof that no matter what you’re doing, you should always remember to pause and enjoy the Kräftig Light.

Boxing Event Benefits First Responders

St. Louis’ newest light lager is sponsoring an event to benefit St. Louis’ bravest heroes. It’s the Kräftig Light River City Rumble, Friday, July 13th, 7 p.m. at The Family Arena. This exciting night of amateur boxing will benefit two great groups that support first responders in the St. Louis area—The Backstoppers and Responder Rescue. The fight card is jam-packed with 20 bouts, featuring a team of boxers from area police and fire departments taking on similar teams from around the country. Best of all, it’s absolutely free. For tickets, CLICK on the logo to the left.

Kräftig Light Rocks.

We’ve completed the first of three Kräftig Light videos you’ll be seeing across a range of websites. But if you can’t wait to stumble upon it online, just CLICK ON the image to the left to watch it now. Good music. Great beer. Enjoy.

Kräftig Light Rules the Airwaves

Kräftig Light has launched an extensive radio campaign. All summer long, spots will air on top contemporary adult stations in St. Louis and Springfield, IL. The spots feature Billy Busch, and highlight what makes the beer so unique, including using only four ingredients following Reinheitsgebot, the centuries-old German Beer Purity Law. CLICK to hear samples.

New Billboards. New Message.

They’re all over town, on both sides of the river, but if you haven’t seen one of our new billboards yet, here’s a sample. The message–PURE FLAVOR–is a nod to what makes Kräftig Light so unique. It’s brewed following Reinheitsgebot, the German Beer Purity Law, using only four ingredients: pure water, malted barley, yeast and hops. That simple approach allows more of a pure beer flavor to come through. Enjoy.

More of a Good Thing.

Sometimes twelve ounces just aren’t enough. For those times, Kräftig Light’s got you covered. Look for our new, king-size can starting this week. Just like the 12-ounce Kraftig Lights you’ve been enjoying, it’s brewed using an all-natural process and just four, high-quality ingredients to deliver 24 ounces of pure flavor. Enjoy.

Station Domination.

In the process of taking the St. Louis area by storm, Kräftig Light has taken over the Stadium Metrolink Station. If you’re heading downtown for the first home game—or anytime during the 2012 baseball season, for that matter—stop by and take a look. And while you’re there, take a photo, too. The huge Kräftig Light mural on the ramp up to 7th Street is a great setting for a photo op. Upload your photo to our Facebook page and we’ll be sure to share it with the rest of Kraftig Nation.

Executive Team Grows.

William K Busch Brewing Company has added new executive management committee members. Mike Uelk has been named chief financial officer and William D. Schierman, Jr. has been appointed chief sales and marketing officer. Both Uelk and Schierman are St. Louis natives.

Mike Uelk served as a financial consultant for William K Busch Brewing Company from January 2011 through the launch of Kräftig Lager and Kräftig Light. He now joins the team fulltime and is responsible for accounting, banking, insurance and inventory management. Uelk has more than 25 years of experience in the financial industry, most recently serving as CFO and controller for Mortgage Returns, LLC.

William D. Schierman, Jr., chief sales and marketing officer, has more than 29 years of experience in the beer industry with Anheuser-Busch InBev (A-B InBev). His established career in the beer industry includes extensive sales and wholesaler relations experience. At William K Busch Brewing Company, Schierman will be responsible for developing and executing sales, revenue and marketing strategies.

“It’s exciting to create employment opportunities here in St. Louis,” William K. “Billy” Busch said. “We’re building a team that will allow us to build a national brand. We have ambitious goals here and I’m bringing together the best team to help me make it happen.”

The Krew Makes Its Debut

The Kräftig Light Krew spent St. Patrick’s Day traveling all over the St. Louis area, hitting almost 30 locations from Chesterfield to Soulard, doling out Kräftig Light gear and good cheer in equal measure. Everyone who sampled Kräftig Light for the first time loved the taste. And, of course, its green label was a plus on St. Paddy’s Day.

Classic Lager Taste? It’s In The Can.

Enjoy Kräftig in a bottle or on draft? Well, it’s about time you tried something brand new–Kräftig in a can. That’s right, the classic lager taste of Kräftig and Kräftig Light is now available in a can. And that’s great news as we head toward spring and better weather. Whether you’re at the lake, on the deck, at your softball game…heck, even if you’re just heading to your couch to watch the game, make sure you bring Kräftig along. Enjoy.

Läunch Party.

Photo highlights of last night’s launch party at the Crowne Plaza Springfield celebrating the arrival of the Kräftig brands to the Springfield, IL, area. The event was co-hosted by Robert “Chick” Fritz Distributing and WIll, and attended by hundreds of enthusiastic guests who enjoyed live music, good food and, of course, two great new beers—Kräftig Lager and Kräftig Light. Click on image below to shuttle through photos.

 

 

 

Kräftig Comes to Springfield

November 7, 2011, marked the first time in two years beer lovers in the historic city of St. Louis could lift a cold bottle of lager beer brought to them by a member of the fabled Busch family.

Starting this week, another historic city is enjoying that honor. Kräftig and Kräftig Light are now available in supermarkets, c-stores, restaurants and bars in Springfield, IL. So, if you live there, you’re in luck. And if you don’t, now you have yet another reason to visit. Enjoy.

Like Father, Like Son

William K. Busch was featured recently in the Ladue News. The profile of the William K Busch Brewing Company chairman touched on his years growing up on the farm—Grant’s Farm, that is—as well as some of the important early lessons he learned from his father, Gussie; lessons that he’s applying to his own new beer company today. To read the entire article, click on the logo to the left. Enjoy.

Beer and Elephants

William K. Busch was a guest on KWMU-FM’s St. Louis on the Air program this morning, visiting with show host, Don Marsh, and fielding questions from listeners. Topics included Kräftig, of course, future plans for the brand and the William K Busch Brewing Company, and–surprisingly–elephants. To hear the almost 30-minute program in its entirety, just click the On Air sign. Enjoy.

And the Winners Are…

Adrian Archer, Sara Williams, Jack Bergfeld, Dilip Vishwanat, Jamie Portell, Rusty Lee, Reagan Shively, Susan Vance, Mike Farnam, Brian Butts and Adam Woehler.

Those 11 lucky Kräftig Facebook fans have been randomly selected to win a Kräftig Gear Up Giveaway prize pack consisting of a Kräftig hat, t-shirt and handsome pullover jacket.

If you’re one of our winners, go to the Kräftig Facebook page to find out how to claim your prize. And if you know one of our winners, don’t be surprised if, next time you see them, they’re showing their Kräftig colors. Congratulations to all 11 of our lucky Facebook fans.

Kräftig On the Air

If you missed it live over the airwaves, we have it for you here online: William K. Busch visiting the Mark Reardon Show on 1120 KMOX-AM to talk about family history and heritage, and the thinking, care and quality behind his new beers, Kräftig and Kräftig Light. Just click on the KMOX logo to give it a listen. Enjoy.

Geär Up

We’re giving our Facebook fans a chance to show their Kräftig colors.

On Tuesday, January 31st, we’ll randomly select eleven lucky people to receive a prize pack of Kräftig gear. To be eligible, all you have to do is Like us on Facebook. Each winner will receive a Kräftig cap, t-shirt and pullover jacket—a pretty sweet prize just for hitting a button on your computer.

If you’re already a Kräftig Facebook fan, you’re automatically eligible. But be sure to let your friends know so they can have a chance to show their pride in St. Louis’ own Team Kräftig.

Just click on the Facebook icon here to go directly to the Kräftig Facebook page.

Good luck.

Vote of Confidence

Throughout the week, the St. Louis Business Journal asked online readers to vote for their favorite beer. And Kräftig fans enthusiastically responded.

According to the poll, Kräftig is the second most popular beer (not including the catch-all “Others” category), beating out several much larger national brands—in some cases, by a wide margin. That’s an impressive showing for a beer that’s only been on the shelves and in the bars for a short time.

“Clearly, we have enthusiastic fans out there who love our products and are willing to show their support,“ said William K Busch, chairman.

To everyone who participated in the poll, and to all those who continue to “vote” Kräftig in the stores and at the bars, our sincere thanks.

To see the full results, CLICK HERE

Futuristic Fan-Produced Video

A big thank you to Scott Wolz of O’Fallon, MO, a Kräftig fan and budding video director, for his creative and imaginative take on how we might re-stock our beer fridge in the future.
http://www.youtube.com/watch?v=EWvQB5Q1e-U&context=C3be1785ADOEgsToPDskJM8x6w2srD37N6NmuwuS6t
If we ever do produce what, in our opinion, would be the greatest technological breakthrough in the history of mankind, we’ll let you know. For now, you’ll have to head to the store to replenish your Kräftig and Kräftig Light supply.

Thanks again Scott Wolz for a creative and well-produced video.

Busy Week for the Brewmaster

It’s beer-brewing time for Kräftig and Kräftig Light, which means long hours and hard work for Marc Gottfried, William K Busch Brewing Company’s Vice President of Brewing and Head Brewmaster.

Marc puts his 16 years of experience and brewing know-how into high gear this week, personally overseeing every step and every detail.

Employing an all-natural, all-malt brewing process, and using only the four ingredients preferred in the brewing of fine German beers—water, malted barley, yeast and hops—Marc makes sure every batch of Kräftig and Kräftig Light meets the uncompromising standards of the William K Busch Brewing Company.

So when you pick up a Kräftig, you know what you’re getting every time—a traditional lager of the highest quality. Enjoy.

Thänks.

A year-end message from William K. Busch: 

Kräftig has been on the shelves and in the bars for almost two months now. Looking back on that short but exciting time, we owe our initial success to the outstanding support we have received from so many people.  Launching in St. Louis was absolutely the right choice.

We spent almost two years working with some of the best in the business to develop Kräftig, so I was confident we had something special on our hands. But nothing could have prepared me for how quickly and enthusiastically it was embraced. And knowing how well St. Louis knows beer makes our early success even more gratifying.

To our distributors and retailers who were critical to that success,

To my dedicated, hard-working team at the William K Busch Brewing Company,

To my family, whose encouragement and support have been invaluable,

To friends who sent me well wishes or stopped me in the grocery store or a restaurant to say good luck,

And to everyone in St. Louis who gave Kräftig a chance by giving it a try…

…thank you.

Without you Kräftig would still be a dream rather than a quality beer to be enjoyed.

You’ve made 2011 a year I’ll never forget.

 

William K. Busch, Chairman

William K Busch Brewing Company

St. Louis, MO

 

A Tradition of Giving

For more than a century, the Salvation Army Tree of Lights campaign has helped thousands of families in the St. Louis metropolitan area find comfort and joy during the Holiday Season.

As one of St. Louis’ newest corporate citizens, the William K Busch Brewing Company is proud to lend its support to this longstanding, noble and worthy cause.

We’re also happy to make it as easy as possible for others to lend their support. Please visit our Online Red Kettle (CLICK HERE) and help the Salvation Army reach it’s goal by helping us reach ours.

No donation is too small, and every dollar makes a difference. It’s an easy way to make the Holiday Season—and the whole year long—a little brighter for our neighbors in need.

Thanks for your support of the Salvation Army. And Happy Holidays from Kräftig and the William K Busch Brewing Company.

Kräftig Cap Facebook Giveaway

Kräftig Cap Facebook Giveaway

If you’ve “liked” us on Facebook in the past, or if you do so before Sunday, Dec. 11, at 5 p.m., you’ll be eligible to win one of our cool, new Kräftig caps.

Four lucky winners will be randomly selected—a tip of the cap, if you will, to the fact we only use the four basic ingredients preferred by classically-trained brewmasters: pure water, fine barley malt, premium brewers’ yeast and “noble” Hallertau hops from Germany, the purest, most desirable in the world.

Just visit our Facebook page -

http://www.facebook.com/EnjoyKraftig

And hit the “Like” button, and you could soon be sporting a handsome new Kräftig cap on your head to match that bottle of classically-brewed, all-natural Kräftig in your hand.

Enjoy.

Kräftig Sampling

William K. Busch, Kraftig SamplingMembers of the William K. Busch Brewing Company leadership team recently visited a St. Louis-area Schnucks store to offer shoppers a taste of their two new brands, Kräftig Lager and Kräftig Light.

Pictured is William K. Busch, Chairman, speaking to a customer at the Schnucks Hampton Village location.

The sampling event eventually drew a good crowd, and the Kräftig received some great reviews. “They loved it,” said Gary Prindiville Jr., Chief Operating Officer. “Lots of compliments on the quality and taste of both our brands.”

Sales were also plentiful—more than 40 cases in just over an hour.

 

 

Kräftig is Launched – William K Busch Remarks

My great-grandfather was Adolphus Busch and he used to say that, in his day, you could measure a brewers’ success by the strength of the draught horses that pulled his beer wagons. That was probably true.

But today, it’s different. Today you can measure a brewers’ success by the strength of his distribution system. And here in St. Louis, ladies and gentlemen, that means you.

That’s why we wanted you to be the first people in town to hear from us about our company and our brands. To be the first people in town outside our company to sample our beers. And to be the first people in town to tell us what you think of what we’re doing, what we’re planning and, most importantly, what we’re brewing.

Continue reading

It’s about the beer.

Members of the William K Busch Brewing Company inspect one of the first bottles of Kraftig to come off the line. Brewed with just the four primary ingredients used for centuries by master brewers in Germany, Kraftig uses no rice, corn or other added grains in its brewing process to reduce costs or alter taste.

Brewing the finest.

“Our goal is to brew the finest beers in America for St. Louis beer lovers – people who know fine beers – and then to expand regionally and nationally." - William K Busch, Chairman