As the founder, president, and CEO of the William K. Busch Brewing Company, Billy Busch stays busy with all things beer. But he’s more than just a businessman. He’s a family man, a philanthropist, an outdoorsman, and a proud St. Louisan. Basically, Billy wears many hats—literally and figuratively (Shameless plug: Kräftig Gear). Meet the man with a vision for Real American Lager.
It’s that time of year again: time to grab some friends, head on down to Main Street St. Charles, and enjoy some verdammt good music, food, and beer at Oktoberfest! Kräftig had a blast at last year’s festival (check out the video above if you don’t believe us), and we’re so excited to come back for more as the proud sponsor of this year’s new and improved VIP Lounge.
The brunch craze has reached epic proportions and it seems that gathering with friends for an awkwardly scheduled mix-matched meal may become the new mainstay of the weekend warrior. Everyone loves a good brunch and that’s why The Riverfront Times took it upon themselves to host a great one.
Marc Gottfried drinks Kräftig on the job. And he’s paid for it, too. It’s one of the perks of being a brewmaster. But there’s a whole lot more to the job than just drinking lager. From helping create the Kräftig recipes to overseeing the entire brewing process, Marc is a man committed to quality. Meet the guy who spends most of his waking life surrounded by beer: Brewmaster Marc Gottfried.
Kräftig prides itself on being real American lager, but what exactly does that mean? A staple of Bavarian culture for centuries, lager first appeared in the United States around 1840 and quickly became the most popular beer choice for brewers and drinkers alike. Although its popularity waned as breweries began infusing new flavors into porters, ales, and stouts, lager has experienced a renaissance of sorts in recent years. Simply put, the style is… well… back in style and better than ever!
Summer’s almost here, so break out your tank tops, flip flops, or whatever you wear when things get hot. Get outside and have some fun in the sun. While you’re out there, enjoy some nice liquid company. With its refreshing taste and sessionabilty, Kräftig is the perfect summer lager.
We know that looks aren’t everything, but they sure do help sometimes. That’s why we decided to make some changes to the packaging of Kräftig Light and Kräftig Lager.
Kräftig’s new packaging is making its #OpeningDebut at the ballpark for Opening Day! There’s a new look for the lager you love and we are proud to unveil our redesigned packaging for the first game of the season.
Love Kräftig, the Cardinals, and college basketball? Guess the last four teams standing for your chance to win a Kräftig mug, merch, or the grand prize—Billy’s Cardinals Tickets (4)!
Ahh, Mardi Gras. It’s that time of the year when we break out of our hibernation spell, saunter down to historic Soulard, and have an absolute blast celebrating one of the biggest parties in St. Louis! There’s no better way to do that than to hit the streets and enjoy Kräftig’s refill deal.