Kräftig Blog

Meet the President: Billy Busch

Billy Busch, Chairman and CEO of William K. Busch Brewing Company - the maker of real American lager, Kräftig.

As the founder, president, and CEO of the William K. Busch Brewing Company, Billy Busch stays busy with all things beer. But he’s more than just a businessman. He’s a family man, a philanthropist, an outdoorsman, and a proud St. Louisan. Basically, Billy wears many hats—literally and figuratively (Shameless plug: Kräftig Gear). Meet the man with a vision for Real American Lager.

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Have Some Bier with Us at Oktoberfest!

It’s that time of year again: time to grab some friends, head on down to Main Street St. Charles, and enjoy some verdammt good music, food, and beer at Oktoberfest! Kräftig had a blast at last year’s festival (check out the video above if you don’t believe us), and we’re so excited to come back for more as the proud sponsor of this year’s new and improved VIP Lounge.

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Meet the Brewmaster: Marc Gottfried

 

Marc Gottfried drinks Kräftig on the job. And he’s paid for it, too. It’s one of the perks of being a brewmaster. But there’s a whole lot more to the job than just drinking lager. From helping create the Kräftig recipes to overseeing the entire brewing process, Marc is a man committed to quality. Meet the guy who spends most of his waking life surrounded by beer: Brewmaster Marc Gottfried.

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Real American Lager

Kräftig prides itself on being real American lager, but what exactly does that mean? A staple of Bavarian culture for centuries, lager first appeared in the United States around 1840 and quickly became the most popular beer choice for brewers and drinkers alike. Although its popularity waned as breweries began infusing new flavors into porters, ales, and stouts, lager has experienced a renaissance of sorts in recent years. Simply put, the style is… well… back in style and better than ever!

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