How do you say your name?

It’s pronounced KREHF-tig — the German word for strength.

What do you brew?

Kräftig lager and light were created as German heritage beers to provide mainstream light and lager beer drinkers more flavor. Kräftig light is a mainstream, American light lager. It has a slight malt sweetness, and a wonderful hop flavor and aroma. Kräftig is a full-bodied, mainstream, all-malt lager. It has the perfect balance of sweet malt flavor and hop aroma, with a crisp, refreshing finish.

Who’s Billy Busch?

William K. “Billy” Busch founded the William K. Busch Brewing Company in 2011 to create a second chapter in the Busch family brewing history. Billy is the great grandson of Adolphus Busch and a member of one of the most storied families in American brewing.

What’s Reinheitsgebot?

Kräftig lager and light are brewed in accordance with Reinheitsgebot the German Beer Purity Law. Reinheitsgebot, established in 1516, is the oldest consumer protection law in the world stating that only four ingredients can be used when brewing beer — water, barley, yeast and hops. The brewing method results in stronger flavor.

Say it with us (RHINE-heights-geh-boat).

Will you build a brewery in St. Louis?

Our first brewery is going to be in St. Louis, which fulfills a commitment we have to our headquarter’s city to once again have a Busch family owned brewery in St. Louis.

When will Kräftig be available in my area?

We’re working on it.

Still have a question?

Ask us here.