Kräftig’s new packaging is making its #OpeningDebut at the ballpark for Opening Day! There’s a new look for the lager you love and we are proud to unveil our redesigned packaging for the first game of the season.
Happy 2017! If you’re like one of the millions of people out there, you’ve probably come up with some resolutions that you’d like to stick to this year. Maybe you’re going to lose some weight or become more fit and active. Perhaps you want to simply become healthier and happier in the New Year and beyond. Guess what? You don’t have to worry about your love for Kräftig derailing your New Year’s health resolutions!
Have the most wonderful time this holiday season by including Kräftig in your dinner party plans! Whether your guests will be showing up in ugly sweaters or sharp suits and dashing dresses, we’ve found some great ways for you to include your favorite beer into this season’s holiday bashes. Read on for our tips on how to host a Kräftig holiday dinner party!
The greater St. Louis area will be a little greener on Thursday, November 17, as thousands of volunteers put on their bright green aprons and take to the streets for the 60th annual Old Newsboys Day. In their hands, they hold a special edition newspaper, written by local high school students and sold for the benefit of children in need. Purchase your special edition paper and be a part of this influential tradition helmed by the St. Louis Post-Dispatch.
Friday, April 3rd
Mike Duffy’s Pub & Grill (Kirkwood): 6:30pm-7:30pm
Llywelyn’s Pub (Winghaven): 8:30pm-9:30pm
Massa’s (Winghaven): 10pm-11pm
Gateway Motorsports Park: 9pm-11pm
Saturday, April 4th
Friar Tuck (Gravois Bluffs): 1pm-3pm
Randall’s (Manchester): 2pm-4pm
Llywelyn’s Pub (St. Charles): 2pm-4pm
Fenton Bar & Grill: 7:30pm-8:30pm
John P. Fields: 9pm-10pm
Friday, April 10th
Schnucks (Culinaria): 4pm-6pm
The Local House: 7:30pm-8:30pm
Hessler’s Pub & Grill: 9pm-10pm
Saturday, April 11th
E.L. Flanagan’s: 8:30pm-10pm
Monday, April 13th
Wheelhouse (Downtown): 1pm-2pm
Wednesday, April 15th
Mike Duffy’s Pub & Grill (Richmond Heights): 9pm-10:30pm
Thursday, April 16th
Dierbergs (McKenzie Point): 4pm-6pm
The Tick Tock Tavern: 7pm-8:30pm
Friday, April 17th
Shop n’ Save (Festus): 4pm-6pm
TGI Friday’s (St. Charles): 6pm-7pm
Saturday, April 18th
Tucker’s Place (Soulard): 5:30pm-6:30pm
Friday, April 24th
TGI Friday’s (Creve Coeur): 6pm-7pm
TGI Friday’s (South County): 7:30pm-8:30pm
Saturday, April 25th
Two Shamrock’s: 7:30pm-8:30pm
Side Pockets: 9pm-10pm
Friday, March 13th
Schnucks Oakville: 4pm – 6pm
Dierbergs Zumbehl: 4pm – 6pm
Tony’s on Top: 10:30pm – 11:30pm
Quintessential: 11:30pm – 12:30am
Saturday, March 14th
Dierbergs Marketplace: 12pm – 2pm
Dierbergs Florissant: 12pm – 2pm
Sam’s Club Kirkwood: 11am – 3pm
1860’s: 1:30pm – 2:30pm
Hammerstones: 3pm – 4pm
Tigin: 4:30pm – 5:30pm
Llywelyns Soulard: 6pm – 7pm
Wheelhouse downtown: 7:30pm – 8:30pm
Two Shamrock’s : 4pm – 5pm
The Tap: 5:30pm – 6:30pm
Tilted Kilt: 7pm – 8pm
Bar Louie Kirkwood: 3pm – 4pm
Mike Duffy’s Kirkwood: 6pm – 7pm
Llywelyns Webster: 4:30pm – 5:30pm
O Leary’s: 7:30pm – 8:30pm
Hessler’s Pub: 9pm – 10pm
Tuesday, March 17th
Tigin: 5pm – 6pm
Llywelyns Soulard: 3:30pm – 4:30pm
Pat Connolly’s: 2pm – 3pm
Llywelyns Winghaven: 6:30pm – 7:30pm
Two Shamrock’s: 5pm – 6pm
Llywelyns St. Charles: 3:30pm – 4:30pm
Helen Fitzgeralds: 2pm – 3pm
Thursday, March 19th
Timber Creek Grill: 6pm – 7:30pm
Sybergs Market: 4pm – 5pm
Sybergs O’Fallon Ill: 5:30pm – 6:30pm
Friday, March 20th
Dierbergs Mckenzie: 4pm – 6pm
Helen Fitzgerald’s: 4pm – 5pm
Sybergs Gravois: 5:30pm – 6:30pm
Circle 7 Ranch Beer Tournament
Saturday, March 21st
Dierbergs Southroads: 12pm – 2pm
Sybergs Chesterfield: 4pm – 5pm
Sybergs Dorsett: 5:30pm – 6:30pm
Sunday, March 22nd
Circle 7 Ranch: 1pm – 2:30pm
Thursday, March 26th
Babylon: 6:30pm – 8pm
Friday, March 27th
Shop n’ Save Dardenne Prarie: 4pm – 6pm
Shop n’ Save Kirkwood: 4pm – 6pm
Shop n’ Save Harvester: 4pm – 6pm
Shop n’ Save Maplewood: 4pm – 6pm
Tom’s Bar & Grill: 9:30pm – 10:30pm
Llywelyn’s CWE: 8pm – 9pm
Saturday, March 28th
Shop n’ Save Lindbergh: 12pm – 2pm
Mr. Lucky’s: 9pm – 10pm
Side Pockets: 10:30pm – 11:30pm
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ST. LOUIS – As summer rolls on, so do the accolades for the William K Busch Brewing Company’s Krӓftig light brand. German purity-brewed, American made Krӓftig light took home the “American Light Lager” gold medal for the second consecutive year in the United States Open Beer Championship, held in Atlanta, GA.
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ST. LOUIS – May 1, 2013 –The William K Busch Brewing Company continues to stack up awards with its German purity-brewed, American-made brands, Kräftig lager and Kräftig light.
Kräftig lager was awarded 96 points out of 100 possible by Draft Magazine in its Draft Review section – the highest rating in the April issue – but the praise didn’t stop there. During the 4th Annual Denver International Beer Competition, held April 13-14, Kräftig lager received both the silver medal for “Best of Show” and gold medal for “International Lager”, while Kräftig light earned the top honor awarded in the “American Light Lager” category.
Draft Magazine described Kräftig lager in terms that, well, make you thirsty: “Delicate, sweet bready grains reach from this beer’s creamy head up to the nose … Punctuated by an extremely snappy, balanced finish, Kräftig is a shining example of the style from sip to swallow.”
What sets Kräftig lager and Kräftig light apart from other brands is Reinheitsgebot (RHINE-heights-geh-boat), the German Beer Purity Law that requires only four ingredients be used when brewing beer – water, barley-malt, yeast and hops. It’s the way that William K Busch Brewing Company brews its beers to ensure pure flavor.
Kräftig lager and Kräftig light also received three prestigious industry awards in 2012 – a Gold Medal in the “American Light” category at the U.S. Open Beer Championship, a People’s Choice Award at the Missouri Brewfest and a Bronze Medal in the “American Lager” category at the Los Angeles International Commercial Beer Competition.
For more information about Kräftig, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.
About William K Busch Brewing Company
The William K Busch Brewing Company was established in 2011 by William K Busch, whose family legacy in the beer business dates back to the mid-1800’s when Adolphus A Busch opened a small brewery in St. Louis, Missouri. With its two brands, Kräftig Lager and Kräftig Light, this St. Louis-based company is not associated with ABInBev or any of its affiliates, and is the new chapter in the Busch family brewing story. For more information, please visit www.Kraftig.com or Facebook.com/EnjoyKraftig.
Campaign Uses a Comedic Approach and Marks William K Busch Brewing Company’s First Endeavor in the Television Advertising Space
ST. LOUIS – April 2, 2013 – St. Louis residents can attest to the fact that you don’t have to speak German to enjoy German beer. This simple idea led to the creation of a newly integrated advertising campaign for the William K Busch Brewing Company launching in St. Louis this week. The campaign features the company’s Kräftig Light brand and includes updates to the Kräftig.com website, new billboards, radio and the company’s first television commercials.
The off-beat humor of the “purity brewed campaign” is targeted at the light beer drinking consumer and celebrates the brand’s authentic German roots with a distinct, new American attitude. The bold, fresh product imagery in the ads was shot in a hyper clean, white environment to reinforce the backbone of the brand message of “purity brewed American beer”.
“Kräftig Lager and Kräftig Light were created as a testament to St. Louis’ respect for the way Germans brew their beer,” said William K. Busch, president and chief executive officer. “Giving a nod to my German heritage, our products were given a German name and are brewed under the well-respected German beer purity law, Reinheitsgebot.”
Company’s Kräftig Lager and Kräftig Light Uniquely Brewed Under German Purity Law, Reinheitsgebot
ST. LOUIS – Nov. 14, 2012 – William K Busch Brewing Company celebrates its first anniversary this month with strong momentum as its Kräftig Light brand becomes the fastest growing premium light beer in the market, and company growth is estimated to have achieved one percent of the St. Louis market in just 12 months.
“My goal one year ago was to start a company that would keep the Busch family brewing legacy alive in St. Louis,” said William K. Busch, president and chief executive officer. “My family worked hard for 150 years to build and grow in this community and I couldn’t imagine it any other way.”
What sets Kräftig Lager and Kräftig Light apart from other brands in the industry is Reinheitsgebot (RHINE-heights-geh-boat), the German Beer Purity Law that is a tradition older than America. Created 500 years ago, Reinheitsgebot is the oldest consumer protection law in the world. Reinheitsgebot requires that only four ingredients be used when brewing beer – water, barley, yeast and hops, and it’s the way that William K Busch Brewing Company brews its beers to ensure pure flavor.
The Reinheitsgebot Purity Law is why Kräftig Lager and Kräftig Light have already won three prestigious industry awards in their first year – a Gold Medal in the American Light Category at the U.S. Open Beer Championship, a People’s Choice Award at the Missouri Brewfest, and a Bronze Medal in American Lager Category at the Los Angeles International Commercial Beer Competition.